Although it may seem tricky to increase sales while facing a tight budget, and even more so while handling the cost of marketing and advertising, there are ways through which sales can be greatly enhanced, regardless of what your budget for the coming year looks like.
An important part of the sales process is to find the right customers who will buy your products or services. This means that you need to know how to approach customers using the most effective sales message. This can be achieved by:
- Listening and asking questions
- Setting customer expectations
- Showcasing your full potential
- Understanding what drives customers to make a purchase
By observing the following sales strategies and tips, you can attract and keep the right customers who will buy your products and even go on to become your brand advocates.
1. Offer products and services in bundles
It is often best to sell your products and/or services in bundles rather than as individual offers. This is so because it will give customers the impression that they are saving some money by buying such bundled offers, even if the savings are nominal.
It is however important to keep such bundles flexible in order to meet the special needs of individual customers, who may not wish to buy if they feel like some products or services in the mix are not what they are looking for, thus being a waste of their hard-earned money rather than being an opportunity to save money. Boost sales by swapping out different products and services to align with varying needs.
2. Focus on long term customers
An interesting concept that any small business owner should pay very close attention to is how much a single person on contract could be worth to them over a long period of time. The lifetime value of a customer refers to the amount of money that will be spent over years thanks to a customer’s loyalty.
The advice in this article alludes to different ways of building loyalty and a good reputation. Bringing in work from the public sector will allow other potential customers to see your reliability and will go towards creating that base of people who will use your business again and again.
3. Provide limited-time offers
Products and services that are in limited supply are all the more attractive to customers. They feel a sense of urgency to buy.
Although such promotional offers may seem antithetical to boosting sales, it will attract traffic to your business and some buyers may decide to keep on patronizing you afterwards. You can also sell off other products and services not included in the promotion as a result of the traffic. Be sure to clearly indicate the parameters of the sale, including when it will start and when it will end.
4. Take advantage of social media
Having a strong social media strategy is a great way to increase customer awareness and boost business sales. Social media should be used as a direct line of communication between the business and its customers and prospects. It is a perfect opportunity to showcase information about your business that users will find interesting.
Post relevant materials that illustrate how the business operates and perhaps even some behind-the-scenes videos or photos that will trigger an emotional response in social media users and make them want to know more about your brand.
It is important to incorporate interactive videos that contain text, especially since users often watch videos without turning on the sound. This is usually the case on Twitter and Facebook. You can also rouse the interest of prospects in your offerings by posting customer testimonials.
Whatever you do, always keep in mind that you should always consider the welfare of your target niche if you wish to make progress. Customers buy from brands that connect with them rather than those that are simply trying to make a sale.